IAMAI report: For the first time, India has more internet users in rural areas than urban

“In November 2019, there were 227 million active internet users in rural areas out of a total of 504 in India” Reported by IAMAI – Internat and Mobile Association of India.

There were 227 million active internet users in rural areas as of last November, which is 10% more than around 205 million in urban areas. India had a total of 504 million active internet users.

The report showed that in rural India, as of March last year, the number of people actively using the Internet on a regular basis increased by 30 million.

In urban India, however, the time spent on the Internet is higher than in rural areas. The study added that nearly 70% of active internet users in India are regular users where nine out of 10 in urban India use it at least once a week.

Accessibility to affordable devices and cheap data plans has been a big boost behind Internet usage growth in India. Also, in both urban and rural areas the chosen system for Internet access was mobiles.

The study also noted that, relative to a typical weekday, about one-third of users browse the internet for over an hour on Sundays and holidays.

The growth in female internet users (26 million) has been higher than that of male internet users, according to the IAMAI reports. This was a 21% rise that is much greater than the 9% growth in male internet users.

Hetal Patel

Back to top