Since 2008 Yoast SEO has helped millions of websites worldwide to rank higher in search engines.
This WordPress SEO plugin helps you with your search engine optimization. Are you not entirely convinced?
Yoast SEO is the favorite WordPress SEO plugin of millions of users worldwide!
As Yoast’s mission is SEO for Everyone, the plugin’s users range from the bakery around the corner to some of the most popular sites on the planet.
Yoast SEO plugin features and benefits
Optimize for keywords, keyphrases and synonyms, related keywords and all word forms :
In Yoast SEO you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results.
We then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots.
In Yoast SEO Premium, we take this one major step further. We will not only check for the keyword or keyphrase you enter, but we will analyze your text on all variations of that word or phrase.
If the keyphrase is “room decorating ideas” and the synonym is “apartment decorating ideas” all the possible word forms of each word are taken into account: ‘apartments’, ‘rooms’, ‘room’s’, ‘decorate’, ‘decorates’, ‘decorated’, ‘idea’, etc.
This way, you are truly optimizing your text. With this addition in Yoast SEO Premium, we can guarantee that no other WordPress plugin comes closer to how Google will see your text*!
Optimize for related keywords as well
In the free version, you can only set 1 focus keyword or keyphrase. That means you’ll have to choose what exactly to optimize for.
In Yoast SEO Premium, you have the option to add more related keywords. This means, that when you want to optimize for pen, you can also optimize for paper in the same text.
You will be able reach a broader audience because of it. In both versions, Yoast SEO doesn’t only help you boost your ranking in the search results, but also your morale!
Internal linking suggestions
Internal linking is extremely important because it helps search engines to understand your site structure. But adding links by hand is slow, tedious and downright annoying.
With the internal linking feature in Yoast SEO Premium, that’s a thing of the past.
This feature analyzes your text and suggests links to related posts – as you write.
Taking all the hassle out of internal linking. Yeah, we’re pretty happy about it too.
Tell Google exactly what your page is about
By adding schema.org code to your pages in a new and innovative way, we are able to improve how Google, Pinterest and other platforms understand what your page is about.
With Yoast SEO, you are now able to tell Google that your
WebPage is an
Article made by an
Organization, and other combinations like that.
This is the most convenient way for search engines to retrieve that information, and at this moment, Yoast is the only product or plugin offering this information this way!
Others just tell Google it’s a webpage, an article and that there’s a brand, without connecting all together.
This leaves a lot for Google to figure out itself. Only we tell the full story.
If your website is about yourself (a
Person), we’ll tell Google all the details you want Google to know, and also add your social profiles and more via that same schema.org data.
This will definitely enhance your personal Knowledge Panel in Google and show these social profiles there as well, increasing your click-through chances due to that complete profile.
This unique way of adding schema to your website will also connect with the schema.org data in our Local, Video or WooCommerce plugins, to make it all stunningly effective!
Preview of your page in Google
Thanks to the snippet editor, you can see through the eyes of the Google user: what will your post or page look like in the search results?
And on mobile screens? Would you click a link like that? In the free version, you can only preview your link in Google, not in Facebook or Twitter.
Preview of your page in social media
Check what your page will look like if you share it on Facebook or Twitter. Do the title fit and the image match? Will it stand out?
If you want people to click, your social media shares have to look the part. If you don’t want to think about that for every single post, just set a template. The Yoast SEO WordPress plugin allows you to set those for all types of pages.
Readability check: increase the chances that people actually read your page
Online readers don’t read – they scan. Just like you are probably doing right now.
So you should write short sentences, add subheadings and use connecting words.
Do you think that’s a lot harder than it sounds? No worries.
Yoast SEO will tell you exactly what to do, based on scientific research on readability, such as the Flesch Reading Ease score.
Full control over your breadcrumbs
Your breadcrumb can get messy because of several reasons. Some posts may be listed in several categories and appear with different breadcrumbs, for example.
With Yoast SEO you can set a primary category for your post, and determine the taxonomy for every single page on your WordPress website.
No duplicate content: avoid confusing Google
Your website can show the same content on various URLs, which might confuse Google: this is called a duplicate content issue.
Yoast SEO solves this by letting you indicate one URL as the original one – what techies like to call a canonical link.
That way, Yoast SEO makes sure that your content is always found under the URL you want it to be found under. Simple.
Working in every WordPress editor
If you are an early-adapter of the Gutenberg editor, Yoast SEO will guide you in optimizing your posts.
If you choose to use the classic editor, we’ll help you to improve your posts.
No matter how you like to write your posts or pages in WordPress, we’ve got you covered.